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I've just noticed that iPhoto now has rudimentary support for importing embedded IPTC metadata from images. Even better any changes made by iPhoto to the title, keywords or caption fields are correctly updated when you export the image from iPhoto.
I haven't seen any mention of this anywhere so I figured I'd write it up and show people how it works.
# exiv2 -p i pr ~/Desktop/iptc\ test\ picture\ \(pre-iphoto\).jpg | egrep "2\.(ObjectName|Keywords|Caption)" Iptc.Application2.Caption String 17 this is a caption Iptc.Application2.ObjectName String 18 title is blah blah Iptc.Application2.Keywords String 8 keyword1 Iptc.Application2.Keywords String 8 keyword2 Iptc.Application2.Keywords String 20 keyword with a space
exiv2 -p i pr ~/Desktop/iptc\ test\ picture.jpg | egrep "2\.(ObjectName|Keywords|Caption)" Iptc.Application2.Keywords String 14 iphoto keyword Iptc.Application2.Keywords String 17 surprise butsectx Iptc.Application2.ObjectName String 12 iphoto title Iptc.Application2.Caption String 39 nobody expects the spanish inquisition.
In theory you should be able to do this with TIFF as well as JPEG images but I haven't tested it.
If you discover any other information about iPhoto's IPTC support please let me know!
UPDATE: The Tao of Mac reports that none of this is yet scriptable. Stink.
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